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-- Vice President, Financier Relations Great. Thank you Carol, and also good early morning everybody. Thanks all for joining us today. On our phone call today, we have Canopy Growth's CEO, David Klein; and also our CFO, Mike Lee. Before economic markets open today, Cover issued a press release introducing our financial outcomes for our first quarter ended June 30, 2020.
Before we begin, I want to remind you that our conversation will include forward-looking statements that are based upon management's present sights and also assumptions, and that this discussion is certified in its entirety by the cautionary note relating to positive declarations that's included at the end of this morning's information release.
Additionally, settlements between any non-GAAP procedures to their closest reported GAAP actions are consisted of in our profits launch equipped to the SEC and also Canadian safeties regulators. Please note that all economic information is supplied in Canadian dollars unless otherwise kept in mind. Following prepared comments by David and also Mike, we will perform a Q&A session, during which concerns will be extracted from experts (exterior awnings).
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With that said, I'll transform the call over to David. David, please go ahead.-- President Thanks Judy, and also greetings everyone. I wish that you and your families are protecting and well. Although still browsing with a global pandemic, I'm proud of how Canopy has actually responded to obstacles throughout this period.
Our ideas as well as petitions head out to all of those who have been impacted by racial injustice and also linked acts of physical violence. floating canopy. Cover acknowledges our responsibility to do more to enhance the depiction of black, indigenous and people of color workers at every degree in our organization, while buying social justice initiatives, such as giving accessibility to lawful solutions for communities disproportionately affected by the cannabis restriction.
Lately, I authorized the Black North look at these guys CEO pledge to guarantee that progression on this concern continues to be a top priority for our company. The goal of the Black North CEO pledge is to deal with systemic bigotry in the boardroom, as well as consists of contending least 3 as well as a half percent of executive as well as board functions in Canada held by black click reference leaders by 2025.
Actually, as political stress begins to build for cannabis permissibility in the UNITED STATE, I wish to repeat the case for an upgraded government position on cannabis. At once when millions are marching to dismantle systemic racism, federal cannabis legalization would certainly stand for an essential separation from the decades-old war on medications which triggered unreasonable rates of incarceration amongst minorities.
As well as it's estimated that the legal sale of entertainment marijuana in the U.S., if legalized in all 50 states today, would generate even more than $175 billion by 2025 in federal sales, service and also payroll taxes and also include virtually 1.6 million work by 2026. There is no doubt that our industry can be a vital motorist of the United States economic recuperation.
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Congress seems to have actually identified the very same potential that we see in marijuana with expenses like the EVEN MORE Act, and also with energy growing throughout both sides of the-- it's our vision to unleash these pleasurable as well as extremely safe products for grownups to eat in a liable matter. As we expand our presence in the UNITED STATE, we will continue to contribute our understanding in collaboration with the ideal regulative bodies in order to ensure risk-free and effective criteria are implemented.
There are four vital themes that Mike and I want to concentrate on today. First, Cover is boosting execution as well as nimbleness in Canada. We have actually promptly finished a rollout of our value-flower strategy. We've considerably enhanced our consumer order fill rates. Our Marijuana 2.0 profile remains to acquire momentum, and we're adapting promptly to the changes in the marketplace as well as affordable characteristics.
We're boosted-- we have actually improved the wetness web content of our flower products, and also we've launched a variety of research initiatives to additional improve our blossom top quality. Our business group continues to involve with bud tenders and personnel at retail shops to drive increased recognition of our high quality campaigns and consumer feedback read this post here on the high quality of our cannabis beverages remains to be very positive.
market. We released our brand-new ecommerce site, shopcanopy.com in the UNITED STATE. Our First & Free brand name has broadened into topicals and also creams, and biosteel, ready-to-drink drinks in tetra packs are now available, just among others. And also lastly, we remain to concentrate on monetary discipline while additionally spending for future development chances.
We claimed we're constructing a first-rate, consumer-centric and innovation-driven company. So allow me provide you a couple of examples of the progression we're making here. We have actually completed an across the country repositioning of our TWD flower consisting of modifications to rate pack style with greater as well as extra consistent THC arrays. We're seeing improved sales speed and market share efficiency, with our dollar share enhancing almost 5 factors in value blossom in the province of Ontario throughout the most current four weeks finished July 19.